The Center Store

The center of the store is an area that tends to get little attention from retail marketers. Because most of the items sold there are branded, packaged items, the marketing is normally handled by product manufacturers through radio, television, and other media advertising. Therefore, most retailers simply stock their shelves and let the product sell itself. However, the center of the store accounts for 45% of combined packaged goods and fresh food retail sales. You can maximize your profits by focusing on this critical area to improve customer awareness and preference.

There are a number of actions you can take to increase your revenue from products in the center of the store:

Make your shelves more inviting and products more noticeable by implementing sales aids to add color and personality.
Highlight sale items with merchandising tools such as shelf talkers.
Promote organic or locally grown products with shelf strips or shelf talkers.
Educate customers on the health benefits of key products.
Employ a variety of danglers (wobblers), shelf strips, and shelf talkers to cross-merchandise select items.
Drive customers to key locations in the store and help them locate products.
Highlight store specials or house brands.

High Visibility Increases Sales

We produce a variety of tools to help you gain more attention for your products in the center of the store. From shelf talkers and shelf strips to aisle invaders and floor graphics, Plastech will provide you with the finest in merchandising signage. We specialize in high-grade plastic merchandising aids that are cost effective, long lasting, and can be reused frequently while still looking fresh and new.

Increase your sales of consumer packaged goods, and develop cross-sales strategies with cost-effective signage from Plastech. Contact us today so we can help you discover a variety of new and effective ideas to grow your business.