The Menu - Your Most Important ToolYour customer's first impressions of your restaurant are critical. Their pre-food experience starts with their interactions with the host or hostess and ultimately centers on the menu. The menu is your most important marketing tool, and it's much more than a product and price list. It serves, in words and graphics, to convince your guests that your food is enticing and delicious.
Because the menu is critical to your success, you'll want to avoid common problems that occur with many menu formats:
- The printed, laminated paper menu: Corporate restaurants often use laminated menus. But due to damage from peeling, bended corners, and clouded laminate, these menus must be constantly replaced, often at great expense.
- Printed menus slipped into plastic jackets: Individual or neighborhood restaurants frequently use plastic jackets to hold their menus. But once the jackets are exposed to enough food and handling, the grime that gets trapped in and around the stitches can never be removed. In addition, the laminate clouds, and frequent reordering is necessary.
- Leather-bound, ribbon cornered menus: Expensive restaurants frequently use these elaborate and costly menus. But they are no more cleanable than the other menu formats.
Replace them with Sanitary, Plastic MenusWith the H1N1 scare, your guests are increasingly concerned with sanitation. Handling worn or dirty menus will turn customers away from your business. Plastech offers a better option that will save you money and ensure customer satisfaction. We offer full-color graphics on food grade plastic - a superior sanitary, attractive, and enticing option. Cleaning and maintaining the menu is a breeze. You can even put them in the dishwasher, and they will come out sanitized and looking brand new.
Contact us to find out how we can replace your menus with attractive, affordable, easy-to-clean plastic menus.
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