In-store Signage Helps You Maximize Sales

Your customers make their buying decisions in the store. In fact, according to the Point of Purchase Advertising Institute (POPAI), 70% of all in-store decisions were made at the point of purchase in the supermarket. In order to maximize sales, though, you need to make sure you increase visibility for your products at each point of consumer contact. It's your one opportunity to immediately connect with your customers with clear sales messaging, information, and special offers.

Signage Takes on New Importance

With fewer sales inserts in newspapers and declining newspaper readership in today's economy, signage is increasingly influencing sales. In the past, consumers clipped ads and brought them to the store to help them with their purchase decisions. Now your customers rely on you to help guide them to the best deals. A good sign program can work wonders for your bottom line.

Awareness advertising, such as TV and radio, is expensive and research has demonstrated that effectiveness declines rapidly after exposure. Advertising studies reveal that the average consumer forgets messages within hours. Since you must advertise frequently for even the smallest gain, in-store signage is not only more effective, it is also more affordable. And it drives your consumer to action.

We'll help you increase sales with eye-catching, durable signage. Your customers will enjoy an easier and more informative shopping experience, and you'll gain their loyalty. Contact us for more information on how you can save money through quality in-store signage.